WIG OUT! OHIO’S UNDERGROUND HAIR MOVEMENT
As our ideas morphed and changed, the event began to get a bit complicated. With so many factors and questions to answer, we approached a pivotal moment for our event. After much deliberation, we decided that the solution was to keep things very simple. Our goal would be to target people like us: hairdressers and any other creative beings who wanted to attend. Amidst the planning and chaos, we had another debate: what will we call it?
We needed something fun, creative, artistic, direct, catchy, easy… to say we were struggling would be an understatement! Every team member threw out multiple many ideas, but nothing felt right. We made long lists of words and phrases, we searched through blogs about naming events, but still nothing stuck. Finally, on a full month later, in the break room at our salon, Wig Out! was named. We all immediately loved it and knew it was the perfect fit for our vision of the night.